MLB return?

Picture of Tom Dougherty

Tom Dougherty, CEO – Stealing Share

16 June 2020

MLB return in jeopardy, so is the sport itself

An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over the age-old issue: Money.

Nope, it’s not COVID-19 keeping players off the field. It’s the greed of owners, who only want to give players 80% of their pro-rated salaries to play 50 games to salvage the season. Philadelphia Phillie star Andrew McCutchen had a few words to say about that.

“How greedy can you get? So greedy that the failure of a MLB return means owners will just end up like the prospectors at the end of The Treasure of the Sierra Madre, with the gold blowing away in the wind.”

During the ironically named ESPN special “The Return of Sports,” MLB Commissioner Rob Manfred said he’s “not confident” that a MLB return will happen. If it doesn’t, say goodbye to the baseball for the foreseeable future.

The reason an MLB return would be so important to the sport is that it desperately needs it. The NFL remains king of the major sports. The NBA is working out some issues to return but remains the darling of social media with rising revenues and ratings. Even the NHL, which has become a regional sport, has figured out its return. (Not to mention the seamless returns of NASCAR and the PGA.)

Failure of an MLB return means a huge missed opportunity

Baseball especially has a problem among our nation’s youth, who gravitate more to basketball, football and soccer. Baseball has become a viewing sport for old men. With so few sporting options for viewers, now would be the perfect time for the MLB to become relevant.

MLB returnThink what an MLB return right now would mean to the sport. There’s little major competition on the sports landscape on a day-to-day basis. (NASCAR remains on the forefront, with two races per week.) It would dominate sports headlines.

So, instead, with the league making a record $10.7 billion in revenue last year, the owners are playing hardball with players. Right after they cut the average player salary and asked Congress to exempt minor leagues from minimum wage law.

How greedy can you get? So greedy that the failure of a MLB return means owners will just end up like the prospectors at the end of The Treasure of the Sierra Madre, with the gold blowing away in the wind.

See more posts in the following related categories: Major League Baseball

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Cereal marketing takes a step back

  Cereal marketing  Tom Dougherty, CEO - Stealing Share 30 November 2020Cereal marketing takes a step backWoe is the brand that buys into a trend, thinking it guarantees long-term success. Look at breakfast cereals, a category struggling. Or at least until...

Effective marketing: How to be noticed

  Effective marketing  Tom Dougherty, CEO - Stealing Share 25 November 2020Effective marketing: How to be noticedMars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to...

Fast food marketing: Avoid inside-out thinking

  Fast food marketing  Tom Dougherty, CEO - Stealing Share 23 November 2020Fast food marketing: Avoid inside-out thinkingThis is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s...

Share This