Tom Dougherty, CEO – Stealing Share
10 January 2018
A mea culpa on Apple’s AirPods
Every so often I might be wrong. Yeah, it’s true. I know. So let’s own up to a mistake. Last year, I rail on Apple’s AirPods and now I’m sheepish on the matter. Then, my beef was with the five-hour listening time time — I need more like 10 continuous hours, especially with all the work travel I do. As I have since learned from my oldest son (who owns a pair) my initial perception was off base. The Apple AirPods are, unequivocally, the coolest pair of bluetooth headphones one can buy.
I should’ve known better.
Simply put, AirPods are badass. Sure, they have five hours of listening time. But all you do is plug them into the included charger case and presto, in 15 minutes you have another three hours of playtime. What’s more, they connect with ease, sound great and have some amazing control gestures.
“Primarily, the Apple brand represents simplicity. In design, in use and in how it affects your life.”
The AirPods fit the Apple brand
But that wasn’t really what brought me coming around. The reason is they fit snugly into the branding of Apple. Primarily, the Apple brand represents simplicity. In design, in use and in how it affects your life. Once you embrace that brand, you become part of a movement that takes over the world when you think about it. Many of the best Apple products produce a what-is-that kind of reaction until you get comfortable with the idea. (Sony laughed Steve Jobs out of the room when presenting the concept for iTunes.)
Yup, it’s boiled down to me wanting to be one of those walking around with a futuristic pods in my ears like something out of Black Mirror. (Gulp.) And it’s not just me feeling this way. This past Christmas, Apple quickly sold out of AirPods, as well as its retailers, until early 2018.
And so, my ultimate hope, since it will take an act of Congress to snag a pair right now, is that the good folks at Apple read this blog and send me a free pair (or three for my coworkers). Wouldn’t that be nice. One can hope.
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...