McDonalds tactics are not enough
Tom Dougherty, CEO – Stealing Share
22 November 2016
Here’s another one of McDonalds tactics that is an exercise in sheer stupidity.
McDonalds, the fast-food king of the world, is instituting kiosks for ordering and initiating tableside service.
Let me write that again. Tableside service at McDonalds.
You’ve got to be kidding me.
McDonald’s tactics are just that. They don’t fix the problem.
Is this really easier?
What I want most from a McDonalds is somebody waiting on me as they serve me crap food. What’s wrong with the current system? We order food, get it and eat it. Simple and easy. The industry is called fast food, after all.
Also, for most people, the drive-thru is the main source of delivery, so this is just a stunt. McDonalds does not typify a dining experience. And it never will.
“In my opinion, McDonalds had nothing to fix but it’s brand.”
McDonalds tactics do nothing to help the brand
What’s more, this absurd new process is anything but simple: “The company said once people order at one of the stations — sleek, vertical touchscreens — they will get a digital location device and can take a seat. When their burgers and fries are ready, the technology will guide a server to the table to deliver the food with a big smile and a thank you,” according to The New York Times.
I can see that happening swimmingly, can’t you?
In my opinion, McDonalds had nothing to fix but it’s brand. But it is so darn nervous about losing share in the fast food industry that it is willing to try anything.
But these superficial changes are just tactics. The real problem here is that the fast food industry is under fire. Less and less of us want to plow our faces with garbage food. We want a semblance of health in our lives. Something that isn’t McDonalds.
I’m sorry, that mindset won’t change because of a kiosk and a phony smile serving a pile of grease.
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...