McDonalds healthy food

Tom Dougherty, CEO – Stealing Share

12 July 2017

McDonalds healthy food turns sour

I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food options.

Reformulating its soft serve ice cream so it has no artificial flavors, preservatives or colors. Eliminating frozen fresh beef in some of its sandwiches. Removing artificial preservatives from its iconic nuggets. Serving chicken that hasn’t been treated with human antibiotics. Using cage free eggs by 2025.

The McDonalds healthy food initiative is committing to using more sustainable food sources.

“Tell me how loaded bacon and cheese (sauce) fries are good for my family and me? I am fairly certain bacon and cheese fries are not on the food pyramid.”

It is also testing bacon and cheese-covered french fries.

McDonalds healthy foodCan’t just put a stake in the ground and run with it, can you McDonalds?

McDonalds healthy food only goes so far

This is taken directly from the its website, concerning McDonalds healthy food:

“As a restaurant, we’re proud to say we’ve made some changes for you, our customers. Without you, there would be no us. So, we’re making it our mission to be the McDonald’s you want. One that’s dedicated to improving the way we prepare our quality food and the ingredients that go into it. One that understands that what’s good for you and your family is good for us. That’s why our food philosophy is this—The Simpler The Better.™”

Tell me how loaded bacon and cheese (sauce) fries are good for my family and me? I am fairly certain bacon and cheese fries are not on the food pyramid or whatever they are using to teach people about proper eating habits.

I love in particular how they squeeze “Serves 2” at the end of the headline. As if anyone that eats this will be ordering for two.

The McDonalds brand continues to fail. It can’t even project an illusion of consistency. How can anyone take the McDonalds healthy food program seriously when it’s selling baskets of fat atop complex carbohydrates?

Should a fast food restaurant sell something like this? Absolutely. Love it or hate it, this is the epitome of American gluttonous fast food. But for a company that has very publicly stated it wanted to change its image to be healthier, this is a giant step backwards. It makes consumers question its sincerity about changing its image.

See more posts in the following related categories: fast food McDonald's

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