Martha Stewart and JC Penney
Tom Dougherty, CEO – Stealing Share
529 September 2013
Martha Stewart. JC Penney finally does something right.
JC Penney drops Martha Stewart
The big news in retail today is that JC Penney is dropping the Martha Stewart brand from its offerings. Until this point, JC Penney and Macy’s were tied up in a lawsuit. A suit as to who had the exclusive rights to the Martha Stewart brand.
Why this is news? The Martha Stewart brand of merchandise is much less aspirational than it is safe.
It’s just not a destination brand. While it might represent a respectable part of sales. I doubt very much it represents much in aspiration beyond safe.
“JC Penney has so many problems to fix. If it wants to be important again and I actually laud the current management for realizing that Martha was not the yellow brick road they once thought it was.”
I remember a few years ago when the Martha brand was available at Kmart. She smartly pulled the plug on that debacle.
I guess when the ink dried, Martha saw the truth. She suddenly realized that a blue light special was not in keeping with her own vision of her brand equity.
JC Penney has so many problems to fix. If it wants to be important again and I actually laud the current management for realizing that Martha was not the yellow brick road they once thought it was.
If Macy’s really covets Martha’s brand, I think JC Penny has a better chance of finding respectability than I was willing to give it just a week ago.
Toys R Us return Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening stores in...
Amazon FreeTime Tom Dougherty, CEO - Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought about the...
BB&T-SunTrust merger Tom Dougherty, CEO - Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers like this...