The lunacy of the North Carolina bathroom bill
Tom Dougherty, CEO – Stealing Share
30 March 2017
It was really just a political stunt
Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state legislature.
Called HB2, the law demonstrates one of the truly dumbest political moves I’ve ever seen from a state body. Especially from a once-popular governor.
Pat McCrory, formerly the mayor of Charlotte, knew he’d face a tough re-election with Lieutenant Governor Roy Cooper last fall. So what does he do? He pulls a dead rabbit out of a hat.
“McCrory lost because he committed the cardinal sin as a governor. He embarrassed the state, and damaged its brand.”
Thinking HB2 would rally the conservative base, he pushed the law through. And it’s been nothing but disaster since. Cooper wins the election. The NCAA pulls all of its events out of the state. Businesses leave the state. The Associated Press reports the bill will cost North Carolina more than $3.7 billion in lost business in the next 12 years.
And Pat McCrory now says he can’t find a job. No one will hire him. Even Trump wouldn’t add him to the Trump cabinet. All because of the idiotic North Carolina bathroom bill.
The North Carolina bathroom bill was a mistake from the beginning
So out comes the NCAA saying it will ban events from the state for the next six years if the North Carolina bathroom bill is not repealed this week.
Viola! The Republican-led legislature and Governor Cooper, a Democrat, make an agreement, and will vote on the repeal today. Why wasn’t this done weeks ago?
We always hope our political leaders are smarter than us. That they are truly rational leaders. Sadly, history demonstrates that’s not always true. The North Carolina bathroom bill was simply a political stunt. And it backfired. On McCrory. On North Carolina. And the brand of the state as well.
The good thing? The voters acted. McCrory lost primarily because HB2 was so unpopular. Don’t ever tell me your vote doesn’t count. McCrory lost because he committed the cardinal sin as a governor. He embarrassed the state, and damaged its brand.
Best brand position Tom Dougherty, CEO - Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some...
Facebook branding Tom Dougherty, CEO - Stealing Share 12 June 2019 Facebook branding now means Big Brother I am not going to say that Facebook branding is completely failing. It's just taken on a whole new meaning.Data suggests that Facebook usage and...
Mercari and simplicity Tom Dougherty, CEO - Stealing Share 11 June 2019 Mercari pummels Craigslist with simplicity Before I get to Mercari, let me say a few words about Craigslist. There was a portion of my life where I fully embraced the world of...