LinkedIn does an acquisition right
Tom Dougherty, CEO – Stealing Share
15 April 2013
With Pulse, LinkedIn becomes a portal
LinkedIn, the networking site for professionals, is paying $90 million to acquire the media portal Pulse. This is a sign of their appreciation of its own brand. Other brands should take notice.
Pulse will allow LinkedIn users to “consume content and where publishers come to share their content. Millions of professionals are already starting their day there to glean professional insights and knowledge they need to make them great at their jobs.”
“Pulse gives users an additional reason to increase their interaction with LinkedIn while not sacrificing the equity of professional that the brand brand has established.”
Both companies have the same purpose: bringing professionals together. As brands, they are a perfect match. As businesses, they are great compliments to each other.
Pulse gives users an additional reason to increase their interaction with LinkedIn while not sacrificing the equity of professional that the brand brand has established. Moreover, as their businesses compliment each other, each becomes more important and has the ability to become more relevant in the lives of its users.
Friendster and Myspace show just how networking sites can quickly become irrelevant. LinkedIn is unlikely to share that fate.
RTW Retailwinds Tom Dougherty, CEO - Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks.Greg Scott, Chief...
Fake Facebook friends Tom Dougherty, CEO - Stealing Share 13 November 2018 Fake Facebook friends, just like MySpace For a short while, I was becoming a Facebook junkie. Er, perhaps the word junkie is too intense. Rather, my use of the site had become routine in my...
Grocery brands Tom Dougherty, CEO - Stealing Share 12 November 2018 Grocery brands and…yoga? I first thought it was all pretty stupid. Grocery brands trotting out yoga classes, on-site breweries and jazz pianists to attract customers. I mean, how desperate can you...