Kia is taking the next step
Tom Dougherty, CEO – Stealing Share
30 October 2013
We now take Kia, a Korean automaker, seriously
Some years ago, when Kia was first making inroads into the American car market, it seemed laughable that consumers could take a Korean automaker seriously.
But something changed since Kia dealerships sprouted up in the US in 1995. It has become a serious player among automakers, increasing market share each year of the last decade and overcoming Chrysler and Mazda.
“Its theme of “The Power to Surprise” is a direct answer to that hurdle, saying you’ll be surprised by what you see because of your misperceptions.”
Now Kia is introducing the Kia K900, a luxury sedan that aims to take on the likes of BMW, Audi and Mercedes-Benz. My, how the brand has grown.
It addressed the hurdles head on. Its theme of “The Power to Surprise” is a direct answer to that hurdle, saying you’ll be surprised by what you see because of your misperceptions. To date, that has translated into cars and SUVs that meet market expectations.
Now comes the K900, which is a whole ‘nother matter. You’d think it wouldn’t have brand permission to sell a luxury car, and you might be right. But Kia has already shown it can overcome permission hurdles, so I’m not counting the automaker out.
The Burger King taco Tom Dougherty, CEO - Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with...
Beyond Meat Tom Dougherty, CEO - Stealing Share 16 July 2019 Beyond Meat plays it smart, but needs a better brand position Before I delve into my admiration for the Beyond Meat product line, here’s an anecdote. For 58 years, I was a voracious meat eater....
Print newspapers Tom Dougherty, CEO - Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper...