iZettle

Tom Dougherty, CEO – Stealing Share

30 May 2018

iZettle hinges on the arrogance of musicians

The following blog on iZettle has been penned by Stealing Share brand strategist, Mark Dougherty

Here’s a bit of original technology the world doesn’t need. A cashless pay system for London buskers (street musicians), constructed by the Swedish company, iZettle.

iZettleImagine if you will, the iZettle process. You’re perusing the streets of London and you stumble upon a street performer passionately strumming on a guitar and belting it out. They’re not bad. But alas, you haven’t any change to toss in their case. Not to worry, the busker has an iZettle account, all set up so you can whip out a credit card and complete the transaction for performance right on the spot.

Back when I was a fledgling band member, we busked on the corners of our hometown every so often. It was a great time. We didn’t do it for the cash. Rather, we were increasing our exposure, giving our records out for free. Much like giving out a business card. If we collect a few dollars, that was cool. We put the cash towards our “gear pot.” But it surely wasn’t paramount to the sharing music.

“I understand if the performer is selling their physical product. In that case, iZettle makes sense. But not as a service for the sheer intention of snagging spare change.”

Who would want this iZettle payment system?

Pardon the term, but I would have felt like a tool if we were using something like iZettle for extra cash. There is an arrogance about a system that hinges on an expectation of receiving money. Peers would have deemed us ego manaics in our little underground corner of the world. Not a cool thing to be when you’re working the scene.

I understand if the performer is selling their physical product. In that case, iZettle makes sense. But not as a service for the sheer intention of snagging spare change.

What’s next, the homeless taking credit cards?

Consider your local homeless persona on the corner with a hand-scribed sign saying, “Now accepting credit cards.” Not to lessen the commodity of the street performer, but the intention is the same. It just feels odd.

I appreciate iZettle’s notion of helping musicians, but not so they can swindle a few extra dollars from a passing audience.

See more posts in the following related categories: Financial branding

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Burger King marketing butt of its own joke

  Burger King marketing   Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...

Share This