September 11

Tom Dougherty, CEO – Stealing Share

11 September 2018

It’s September 11. And I forgot. Shame on me.

It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work, chores, and the incessant chatter of my mind are all overwhelming and consuming. Today, I found myself in such a quagmire. With meetings afoot and a host of personal plans, I all but forgot the significance of the day. My god, it’s the 17th anniversary of September 11.

The recognition of that didn’t even strike me until lunchtime. Me, mister thinker, all but missing the bigger picture right at the tip of my nose. I feel terrible about letting such a devastating event blow past me unrecognized.

“The events of September 11 are still fresh in our memories. Even 17 years haven’t dulled that.”

What’s different about our post-September 11 world today?

The events of September 11 are still fresh in our memories. Even 17 years haven’t dulled that. I remember what I was wearing, the color of the sky, what was on the radio in my car on the way into work and who I saw as I made my way to my desk. And then the news broke. And then the fear. “Were any of us safe?”

That morning our world changed. To coin the great Irish poet, William Butler Yeats, from his poem, Easter, 1916, all was “changed, changed utterly.”

September 11One of the most moving developments from September 11 was a unified American brand. The tragic events didn’t divide us. They bound us by spirit. The immense tragedy that befell us brought us closer; and that feeling was tangible. It was beautiful.

Today, our brand stands divided. As I fall prey to the trappings of life, that spirited essence that America once held eddies away. How tragic that is (when I am clear headed enough to see that). Truth is, we’ve all gotten caught in the muck. Hopefully, it doesn’t take another September 11 to break us free of that once again. I remain hopeful we’ll come out of today’s environment stronger than ever. Just like we did 17 years ago.

See more posts in the following related categories: Branding

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