Google Adwords on a slippery slope?
Tom Dougherty, CEO – Stealing Share
6 February 2014
Google Adwords could eventually price itself out
Being at the top is a lonely place because most of us love an underdog. Google is going to face much of the same future as Facebook or Apple — wins are looked at as failures and, in a secret way, everyone wants it to stumble a bit. It reinforces our own insecurities and we feel elevated by the pratfalls of the gifted.
Google has its challenges. More than 80 percent of our web traffic comes through that search engine. Today, Google cracks the whip, updates its secret formula for placement and everyone scrambles to comply. Google Adwords dominates the Internet advertising market.
“Are your search engines deliberately making search terms more imprecise so that businesses are willing to pay $8 a click?”
But Google, don’t think we don’t notice that your first-page listings are now dominated by paid ad placement and articles rather than business sites. Do those who sign up with Google Adwords get preference? Are your search engines deliberately making search terms more imprecise so that businesses are willing to pay $8 a click?
It does not matter, even if you are king, if that’s true or not. Just that it’s believed. You heard it here first. Bing will soon be a real challenge to Google because no one feels comfortable with so much power in the hands of one despot.
MoviePass Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...
Hulu Originals Tom Dougherty, CEO - Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
Overstock brand Tom Dougherty, CEO - Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If you’ve...