Google Adwords on a slippery slope?
Tom Dougherty, CEO – Stealing Share
6 February 2014
Google Adwords could eventually price itself out
Being at the top is a lonely place because most of us love an underdog. Google is going to face much of the same future as Facebook or Apple — wins are looked at as failures and, in a secret way, everyone wants it to stumble a bit. It reinforces our own insecurities and we feel elevated by the pratfalls of the gifted.
Google has its challenges. More than 80 percent of our web traffic comes through that search engine. Today, Google cracks the whip, updates its secret formula for placement and everyone scrambles to comply. Google Adwords dominates the Internet advertising market.
“Are your search engines deliberately making search terms more imprecise so that businesses are willing to pay $8 a click?”
But Google, don’t think we don’t notice that your first-page listings are now dominated by paid ad placement and articles rather than business sites. Do those who sign up with Google Adwords get preference? Are your search engines deliberately making search terms more imprecise so that businesses are willing to pay $8 a click?
It does not matter, even if you are king, if that’s true or not. Just that it’s believed. You heard it here first. Bing will soon be a real challenge to Google because no one feels comfortable with so much power in the hands of one despot.
The Dollar General brand Tom Dougherty, CEO - Stealing Share 11 December 2019 The Dollar General brand isn’t for everyone, and that’s okay In an environment where most retail continues to struggle, the Dollar General brand is bucking the trend.Typically,...
Tom's of Maine Tom Dougherty, CEO - Stealing Share 10 December 2019 Tom’s of Maine’s deodorant doesn’t work. And I desperately want it to. Let me tell you about one of the most peculiar brands around. Tom’s of Maine. Specifically its deodorant line.If...
The Peloton bike commercial Tom Dougherty, CEO - Stealing Share 9 December 2019 Why doesn't the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...