iPhone more important than T-Mobile offer
Tom Dougherty, CEO – Stealing Share
4 April 2013
You’d switch because of the phone, not T-Mobile
What’s so bizarre about the mobile phone industry is that manufacturers (Apple, Samsung) are playing offense in growing their market share, while the providers (AT&T, Verizon) are playing defense.
“By paying off the iPhone, specifically designed for T-Mobile’s network, in monthly payments you actually have the contract of sorts with the phone, not the carrier.”
Case in point: A new T-Mobile offer was announced yesterday it will finally carry the iPhone 5 and customers can pay a $99.99 down payment for the phone with monthly payments after that without signing a contract with T-Mobile.
You might think this is a great marketing strategy for T-Mobile. Maybe so, but think about this. You can’t leave T-Mobile until the phone is paid off. By paying off the iPhone, specifically designed for T-Mobile’s network, in monthly payments you actually have the contract of sorts with the phone, not the carrier.
T-Mobile is reduced to just being the supplier, and you get taken.
Best brand position Tom Dougherty, CEO - Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some...
Facebook branding Tom Dougherty, CEO - Stealing Share 12 June 2019 Facebook branding now means Big Brother I am not going to say that Facebook branding is completely failing. It's just taken on a whole new meaning.Data suggests that Facebook usage and...
Mercari and simplicity Tom Dougherty, CEO - Stealing Share 11 June 2019 Mercari pummels Craigslist with simplicity Before I get to Mercari, let me say a few words about Craigslist. There was a portion of my life where I fully embraced the world of...