Wix Logo MakerBy Tom Dougherty
If you care about your brand, ignore the Wix Logo Maker
Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing Share stands for — the Wix Logo Maker.
If you’ve never heard of the Wix Logo Maker, it is a site offering the tools to create a “beautiful website” rather quickly; what with a series of drag and drop options, color palettes and themes to choose from, much like WordPress and Squarespace. Just not as good.
I’ve seen these simplistic methods to build websites in the past, and they are helpful for an individual without much of a budget. You don’t need an understanding in coding to develop something with visible zest. What’s more, you can use these easily-built web options and maintain a cohesive brand esthetic.
That is, if you’ve taken time to unearth that prior to the creative process.
And, really, that’s where the Wix Logo Maker falls completely apart. It just helps you paint a pretty picture, not something strategic.
In one fell swoop, Wix attempts to be your one-stop-shop for website and logo creation. Thing is, anyone with an iota of brand sense understands it takes development and research to build a logo with merit. A few clicks of the button is anything but that.
“Great logos embrace strategy and perceptive values. The Wix Logo Maker never takes into account the most differentiating and meaningful message you can deliver to sway an audience.”
The Wix Logo Maker lacks the must-need strategy
Don’t use a logo generator, ever.
Never, ever, ever.
Great logos embrace strategy and perceptive values. The Wix Logo Maker never takes into account the most differentiating and meaningful message you can deliver to sway an audience. In fact, this kind of process is what gives logo development a bad name, and leads some to think it should be a cheap expense.
The vast majority of brand development firms do this in reverse — just like the Wix Logo Maker. First, they create the marks and lines, then they attempt to test the validity of the creative without understanding whether the strategy itself is correct. This is akin to having a waiter bring your meal to the table before you’ve selected something from the menu. Thing is, Wix isn’t even testing your logo — it’s a shot from the hip.
It’s a helluva bad process.
Your brand deserves better.
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