House of Cards is here, but Netflix content has more work to do

Tom Dougherty, CEO – Stealing Share

12 February 2013

Netflix has the promise to be better than HBO

The Netflix content library just got a boost, but it’s still not there yet. Back in 2011 the king of streaming video outbid both HBO and Showtime to claim the series House Of Cards, which aired last week. The show is a gritty and well-cast drama about the nuances of politics. Produced by and starring Kevin Spacey, it’s flavored with greed, sex and betrayal and is instantly entertaining.

House of Cards would fit snugly into an HBO or Showtime lineup, which is exactly what Netflix wanted. Says Ted Sarandos, the chief content director of Netflix: “[this is the] next chapter of TV/Internet content.”

“While Netflix is smart to broaden its horizons, the desire to be the next HBO is misplaced.”


Netflix contentSarandos’ goal: to make Netflix “the next HBO.”

While Netflix is smart to broaden its horizons, the desire to be the next HBO is misplaced.


The user experience on Netflix continues to be underwhelming.

Instead of looking hungrily at HBO, Netflix would be better off focusing on what makes it different and better — such as being able to offer an entirely new series all at once. These innovations should be celebrated, and they aren’t. Currently, House of Cards lacks any preview or commercial exposure to entice viewers and isn’t even highlighted on the site. Instead, it’s lumped in the “New TV” scroll along with 150 different options.

Is this how to hype a new $100 million show?

What’s more, It would be wise to call Netflix content something other than an original series. This banal term connotes weekly, episodic programming. But Netflix isn’t playing that kind of viewing game. Ars Technica, for example, defined House of Cards as a “thirteen-hour movie”, a description that is much more distinctive and empowering.

Little changes would make a big difference. Instead, Netflix is overly worried about its status and hanging with HBO.

Come on Netflix, if you truly want to revamp your reputation, make the necessary changes to succeed.

See more posts in the following related categories: House of Cards Netflix Netflix brand streaming video


Submit a Comment

Your email address will not be published. Required fields are marked *

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Share This