Reform should start with the “reformers”
Tom Dougherty, CEO – Stealing Share
25 March 2010
Healthcare Reform? It is the Political Parties that need reform.
Brand is a reflection of your customer’s aspirations and self-description. We judge a brand’s vitality by the level to which its customer’s covet the brand and feel incomplete without it. I am sick over healthcare reform. Not the reform itself. I am just tired of the posturing and fighting, and total lack of civility (root: civilized).
The political situation here in the US is an indication of two brands, the Republican Party and the Democratic Party, losing any brand equity they hold. Don’t be surprised if, for the first time in US history since the Bull Moose Party of TR, a new movement pushes both of these dinosaurs aside.
Neither party represents anything other than the aspirations of extreme fringes. They have forgotten that we elect Representatives, Senators and Presidents to get things done, not make everything a quagmire.
No political party will ever hire us, Our name is unsavory: Stealing Share. Our name could be more poisonous. We could be the Republican or the Democratic Branding Company.
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...