The Sovereign State of Google

Tom Dougherty, CEO – Stealing Share

21 June 2016

My fickle relationship with the Google Monopoly

There is a Google monopoly.

Consider this — certain brand preferences are so rooted in us that it feels natural as breathing when we use one of these rooted products.

When I buy peanut butter, it’s always going to be Jif. When I buy something online, my go to is Amazon. When I buy spices, they will be McCormick.

And when I search online, I use Google. I mean, the Google monopoly.

Google monopoly

Why is Google right for searching but not for being in your home?

Thing is, I recently wrote a blog blasting Google Home. For those that don’t know, the Home is Google’s answer to the Amazon Echo.

A stand alone, voice-activated speaker. It will play music you request. Complete tasks rooted in its interface (like turning off your lights), and answer any trivial question you wish to ask it.

I remain steadfast in my claims about Google Home. I still don’t trust the tech giant.  Because,  I feel like it is always collecting and storing information on me and housing it in its servers.

Surely, I am not paranoid to suggest that. Right?

But then my mind comes back to this:

The Google monopoly is unrivaled when it comes to search engines. 

Google monopolyAdmit it. It’s the Google monopoly and everyone else.

When I find someone using Bing or Yahoo!, I feel pity for them. Don’t you feel the same? I wouldn’t be surprised if these noobs still had a Hotmail account and frequented AOL from a dial-up modem.

So then, if I don’t trust the intentions of the market leader, why the heck is it my preferred default search engine?

The Google monopoly is Easy.

It always has the answers I need. It provides me the most relatable search options without the clutter. What’s more, it’s smart.

Therefore, being smart means using the Google monopoly search engine as I need it. It also means recognizing its power and not inviting it into my home imbedded in a speaker that’s always on. That’s not smart.

See more posts in the following related categories: Bing Google Google Home Google monopoly Yahoo


  1. David Herrick

    Even if Google could convince me they are not listening in or collecting data – the thought of talking to anything that’s not human creeps me out enough that I would never have one of these in my home.

    The only place I disagree is peanut butter should be Skippy – not Jif.

    • Tom Dougherty

      Skippy is the one I grew up on David. But I can’t usually even find it in my local market. Its Jiff or the highway.


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