The Sovereign State of Google
Tom Dougherty, CEO – Stealing Share
21 June 2016
My fickle relationship with the Google Monopoly
There is a Google monopoly.
Consider this — certain brand preferences are so rooted in us that it feels natural as breathing when we use one of these rooted products.
When I buy peanut butter, it’s always going to be Jif. When I buy something online, my go to is Amazon. When I buy spices, they will be McCormick.
And when I search online, I use Google. I mean, the Google monopoly.
Thing is, I recently wrote a blog blasting Google Home. For those that don’t know, the Home is Google’s answer to the Amazon Echo.
A stand alone, voice-activated speaker. It will play music you request. Complete tasks rooted in its interface (like turning off your lights), and answer any trivial question you wish to ask it.
I remain steadfast in my claims about Google Home. I still don’t trust the tech giant. Because, I feel like it is always collecting and storing information on me and housing it in its servers.
Surely, I am not paranoid to suggest that. Right?
But then my mind comes back to this:
The Google monopoly is unrivaled when it comes to search engines.
When I find someone using Bing or Yahoo!, I feel pity for them. Don’t you feel the same? I wouldn’t be surprised if these noobs still had a Hotmail account and frequented AOL from a dial-up modem.
So then, if I don’t trust the intentions of the market leader, why the heck is it my preferred default search engine?
The Google monopoly is Easy.
It always has the answers I need. It provides me the most relatable search options without the clutter. What’s more, it’s smart.
Therefore, being smart means using the Google monopoly search engine as I need it. It also means recognizing its power and not inviting it into my home imbedded in a speaker that’s always on. That’s not smart.
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