Google attempts to KO Apple’s Siri, but few will care

Tom Dougherty, CEO – Stealing Share

1 November 2012

Voice recognition is now becoming the norm

Samsung and Google are doing their best to steal market share from Apple but, as usual, it won’t work.

Google has set its sites on Apple’s voice recognition (Siri) and command software called Siri. Google’s version is being touted in the news as the Siri-Killer.

“These are not game-changing tactics. While such technological innovations deserve praise, the expectation of a sea change is delusional.”

When will these tech companies finally get it?

SiriThe value of Apple’s brand is defined by what it means to their consumers. Witness the company’s release of the iPhone 5: While the phone was only mildly better than its predecessor, it is selling faster than any other iPhone to date.

Being the first to taste what Apple is serving is both sweet and special. Nobody’s brand is as rich.

In fact, Apple’s brand is so strong that even if Google is offering a better voice recognition service, or if the Samsung Galaxy allows you to magically bump phones and share playlists, it doesn’t matter. At least not now. These are not game-changing tactics. While such technological innovations deserve praise, the expectation of a sea change is delusional.

Google’s attempt to perfect voice commands is admirable, but it will not prompt Apple users to jump ship, and it won’t help steal market share. Ultimately, Google is offering a variation of what is already a table stake.

Until alternative brands like Samsung and Google are infused with a deeper meaning, the tactics of one-upping Apple will only lead to an empty harvest.

See more posts in the following related categories: Apple brand Google Samsung Galaxy Siri Siri Killer

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

UFC sets the future of ESPN+

  ESPN+   Tom Dougherty, CEO - Stealing Share 23 January 2019 UFC sets the future of ESPN+ UFC fans are ushering in the future of streaming television, and ESPN+ is reaping the rewards. The streaming app collected more than a half million new subscribers after...

Toyota calls BS on Chevy ads

  Chevy ads   Tom Dougherty, CEO - Stealing Share 21 January 2019 Toyota calls BS on Chevy ads Ha ha ha. It’s about time someone (other than me) called bullshit on the Chevy ads that are insipid at worst, outright deceiving at best.You know the series of ads. The...

Share This