Google Plus deserves more of a minus
Tom Dougherty, CEO – Stealing Share
15 September 2011
Google Plus let the cat out of the bag early – and Facebook took advantage
For a minute there, Google Plus felt like it was going to be really, really important. That it was going to be the game changer in the social networking world. Didn’t it?
It had all the momentum.
“So I beg the question, where did it go? And why does it feel like it left us so quickly?”
Nearly all of my technologically savvy friends were posting the warning signs on their Facebook wall, proclaiming that Facebook better beware because Google Plus was much better. It started to feel like it this could be the death of Facebook.
So I beg the question, where did it go? And why does it feel like it left us so quickly?
Here’s what I think the problem is.
It hit the marketplace pushing its beta platform. Doing this meant that it was still ironing out all of the various kinks — in other words, making sure it had all of it’s components right. In doing so, they introduced Circles, a brilliant function, which allows users to easily click, drag, manage and categorize all of their online friends. It has video chat too. And aesthetically, the overall look and feel of Google Plus is far more pleasing than Facebook.
But here is the problem — Google hit the market pushing a beta product. One that established ground-breaking social networking functions, like Circles, before it was fully really ready for the masses. Doing this gave Facebook the time to learn from Google Plus since it was still under development. Consequentially, Facebook capitalized on what Google Plus suggested the new table stakes were in the social media marketplace, and eventually improved upon its own, less powerful, product.
Very wisely, Facebook has now added video chat capabilities. Moreover, they recently announced “smart lists”, a function that automatically creates circles of friends for the online user.
My suggestion for Google Plus, do not push your service to the masses if it is not yet ready for the masses. Your brand is all about serving people and having those users connect efficiently with one another. By rushing to introduce your product, you have given Facebook the time and knowledge it needed to improve upon its weaknesses.
Ultimately, this gives users less of a reason to change from Facebook to Google Plus And why would they, especially since Facebook can now do everything that Google Plus can do?
Maybe this is why the last post from one of my aforementioned, technologically savvy friends was made five days ago on Google Plus, yet on Facebook, just five minutes. Seems like the incentive to change platforms is no longer there.
State Farm Advertising Tom Dougherty, CEO - Stealing Share 18 September 2019 The new State Farm advertising makes no sense There is some bad advertising and then there is State Farm advertising with Patrick Mahomes and Aaron Rodgers. The ad makes no...
Retail branding Tom Dougherty, CEO - Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...
Rebranding basics Tom Dougherty, CEO - Stealing Share 16 September 2019 Ignore rebranding basics and you end up with the expected Even after all these decades of marketers discussing their profession, I still don’t understand how so many of them get...