Halloween. Goodbye, Childhood
Tom Dougherty, CEO – Stealing Share
31 October 2013
Can’t we just leave Halloween alone?
I can’t believe the story I just heard on NPR about a trend called Trunk-or-Treat. Apparently, church groups and organizations are creating these events in the parking lots of their organizations. The idea is that group members pull up in their cars and the children go from car to car and get candy. Sounds like a real authentic good time to me!
As a culture, we have sanitized everything until it is no longer recognizable. Those kids subjected to Trunk-or Treat are building terrific childhood memories to be sure. No doubt they will look fondly back upon all the adventures in the church parking lot. I’m sure you remember the scene in To Kill a Mockingbird when Scout was returning home from Trunk-or-Treat, dressed as a ham and saved by Boo Radley. Such iconic Americana.
“Sure, the past always seems nostalgic and I hope all of you trunk or treaters have vivid and important memories from the popped-up trunk of a Ford or the more common tailgate on the SUV that we so fondly recall from our childhood.”
As a parent, I always accompanied my kids from door to door, in the dark on Halloween night. We went to the homes of the people we knew…which, by the way, was everyone in our neighborhood.
No one ever got a razorblade in an apple or a drug-infused candy bar. As we sorted through the loot with the kids, looking for tampered wrappers (which we never found), our only complaint was how small the candy bars were compared to when we (my wife and I) were kids. Sure, the past always seems nostalgic and I hope all of you trunk or treaters have vivid and important memories from the popped-up trunk of a Ford or the more common tailgate on the SUV that we so fondly recall from our childhood.
Let’s try to remember the idea of authentic. Once some overprotected and sterilized child gets his finger smashed by accident by the trunk of a car, we will just hand out candy to our own kids in our living rooms and watch any third-rate TV movie on Halloween. Next, we can have the kids talk to Santa on Skype and keep the jolly old pedophiles away from our precious flock.
Nextdoor Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...
Brand Purpose Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...
Retail market changes Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...