Barnes & Noble revenue spells doom
Tom Dougherty, CEO – Stealing Share
27 June 2013
Even the Nook isn’t doing well
There’s a touch of sadness with the realization that these are the final days of one of the great institutions in America, the bookstore. If you had missed the reports, Barnes & Noble is in deep trouble. The writing was on the wall with the recently exaggerated price cuts of the Nook tablet. But we hadn’t anticipated such quick fruition of our speculation. Barnes & Noble revenue is not in a good place.
“I could go on and on about the missteps made by Barnes & Noble: its reactionary marketing, lack of in-store focus and monumental potential lost with the Nook.”
Here’s what Barnes & Noble’s fourth quarter looked like:
- A 7.4% drop in revenue.
- $122 million loss for the fourth quarter of the fiscal year.
- For the year, B&N earned only $10 million compared to $177 million the previous year.
- A 17% drop in NOOK revenue.
- A $475 million loss for the NOOK’s device division.
- The end of NOOK tablet production.
I could go on and on about the missteps made by Barnes & Noble: its reactionary marketing, lack of in-store focus and monumental potential lost with the Nook. But I’ll save those anecdotes for another day.
When Borders left us, I was upset. Then, I still had Barnes & Noble to turn to for exploring new books. Of course, you can still read books on eReaders, but this marks the final shift.
As Barnes and Noble says goodbye and we say goodbye, Barnes & Noble, there will be no bookstores left to turn to. The world of e-readers has full arrived as these Barnes & Noble revenue reports demonstrate.
Video Advertising Bureau Tom Dougherty, CEO - Stealing Share 18 October 2018 The Video Advertising Bureau recommends crap Can you sing the Wayfair jingle? The Video Advertising Bureau wants you to believe it’s so important. "Is the future uncertain? Nope. It’s...
Target brand Tom Dougherty, CEO - Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
Palm device Tom Dougherty, CEO - Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...