Branding in different cultures
Global Branding Experts. How do you choose?
Is there a difference between being global branding experts and developing unique brands in unique cultures?
The world has changed. And it has gotten smaller. What is known in one culture is also heard in others.
Branding companies with multiple company offices today only means they are local. And, have high overhead to support. As a result, global branding experts don’t just happen by opening local offices. Brand companies are not supermarkets. Local is not as important as being skilled and experienced.
Global branding expertise is scarce and valuable
Having the expertise in changing behaviors as a brand strategist is rare. And there are few of us. However, we have launched, rebranded and positioned brands all over the globe. And we have done so on every continent except Antarctica. Our collective experience is the globe. We are experts at cultural rebranding.
Research tells us how to rebrand globally
The world is changing at blazing speed. As a result, we never assume that a solution from yesterday is effective today. And we never assume that an answer in one culture is a clue to answers in others. Global branding experts never assume anything. We research everything.
We call our global branding experts Brand Anthropologists
So, our brand strategists and researchers are chameleons of cultural differences. We stand in the shoes of your target markets, and our researchers get UNDER the skin of prospects.
We dissect motivations and cultural pressures. Because we are looking from the out-side-in, our cultural indicators are more revealing than those of natives. Why? Because we make no assumptions and take nothing for granted. So, we examine the smallest nuance. Everything. Examined and exploited. The result, your global brand or your unique cultural brand, will grow market share. That’s our promise. That is our name.
The essence of global branding experts
Being uniquely positioned IN local cultures is what you need.
So, this is what we do. And this is how you steal market share.