Winter Olympics

Tom Dougherty, CEO – Stealing Share

20 February 2018

Are you finding the Winter Olympics…boring?

Are you watching the Winter Olympics? I’ve been watching my share because usually I love the Olympics. But I’ve got to say. These Games have been, well, boring.

And I don’t think I’m alone. Ratings are dropping by 7% from the Sochi Winter Games four years ago, and I think there are several reasons for the dip.

Winter OlympicsFor one, and I can’t believe I’m saying this, the focus in prime time on live events spurs some pretty yawning-inducing competition. For two nights in a row, NBC shows alpine ski training. Training? There was an hour of it last night.

I get why. NBC wants stars for its Winter Olympics broadcasts so it wants as much Lindsey Vonn and Mikaela Shiffrin as it can get. But Christ. The monotone announcing of Bode Miller makes it worse. He sounds like he’s dissecting an Excel document.

“There are still highlights, of course. The only event capturing my attention is figure skating. It’s the only one where drama actually builds and it has the announcing duo of Tara Lipinski and Johnny Weir.”

Maybe the Winter Olympics shouldn’t be airing live

There were always outcries when NBC would broadcast a packaged nighttime program in previous Games, when many results were already known. But I’ve got to admit. After seeing the alternative, I think the NBC crews knew what they were doing in making the prime time broadcast a deliberately entertaining block of the best of the day. I may go insane if I watch one more training run or haplessly figure out why a bobsled team is better than the rest.

Where’s curling, dammit? (Oh, doping.)

There are still highlights, of course. The only event capturing my attention is figure skating. It’s the only one where drama actually builds and it has the announcing duo of Tara Lipinski and Johnny Weir.

Oh, let me sing the praises of Lipinski and Weir. They are entertaining as hell. A Russian pairs team speeds through a routine with awkward music and costumes. When Weir says at the end, “That’s just sad,” I lost it. They know when to be quiet, when to chime in and how to build excitement. The figure skating is the perfect viewing experience.

But the rest? So far, they’re a collection of slogs. Especially if Bode Miller’s pulse remains at Ferris Bueller teacher.

See more posts in the following related categories: Bode Miller Johnny Weir Lindsey Vonn NBC Tara Lipinski Winter Olympics

2 Comments

  1. Vickie

    The worse Olympics every. To many commercials. Interviews.Takes forever for any action. Horrible coverage BORING

    Reply
  2. Kelly McMahon

    I have to disagree about the figure skating this year. Every single night that is ALL you see! That’s BORING! Show me something different and for God’s sake would it kill the freakin announcers to have a little interest in the sport they’re covering?! If you’re not interested why should I be. And the opening and closing ceremonies for every Olympics after Beijing have paled in comparision so that they read as nothing more than a BORING 2 hours+ of time that can be better spent elsewhere. I don’t really give a damn that North and South Korea are trying to bridge the gap. I want to see culture, sound, color, and an inventive way to illustrate all of that. Overall, BORING. Maybe I’ll watch again in 2020 when it goes back to Beijing…they at least knew how to throw an Olympics.

    Reply

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