I’m not one to mince my words. Ever. When it comes to the most heated of conversations, I’ll have an opinion, even if others might not want to hear it.

Now, I get it, I am a bit of a curmudgeon by nature, but that is a necessity of being successful in my business. Branding requires brutal honesty in the face of adversity.

This being said, here is a healthy dose of realism:

Just about every superhero film I’ve seen is an embarrassing testament to our modern times.

Granted, I’ve honed in on this topic in the past, but with the release of the abysmal  Fantastic Four, I felt I had an opportunity to add to my diatribe.

I was an idiot to go see this film.

I was an idiot to go see this film.

If you have been following the media outlets about Fantastic Four, you know there is a big blame game happening. The director, Josh Trank, doesn’t want to take ownership of the film (this is an edited version he was not happy with) while the 20th Century Fox is dropping hints that the mistake was in letting him direct it to begin with.

While the director and studio battle might be a problematic issue, the bigger problem is our role in all of this.

We have allowed these films to be made. 

For every moderately decent superhero movie that’s been released, there seems to be five train wrecks. None of the Fantastic Four films has ever been good. Honestly, it’s about a rock man and his three weirdo friends. I don’t need any kind of scientific backstory to help me connect with them.

We’ve given bad (and some good) versions of flying men with capes, men who dress as bats and talk like the Randy Savage, dudes in spandex that shoot webs from their wrists, and angry green men in purple pants way too much of our attention.

My hope is that Fantastic Four is an omen for studios, directors and screenwriters. But most of all, I hope Fantastic Four is an omen for audiences because the studios will keep making superhero movies as long as we keep going to them.

They make money. (Well, not FF.)

Every weekend, I try to spend time with my grandchildren. They are the greatest wonder I could have asked for in my growing age. In them, I can see how quickly time speeds by and how I have wasted a lot of it. My own children have grown so fast and I am now as I remembered my parents to be.

When time is as precious as it is, wouldn’t it be best spent endorsing those things that are most worthy of it?

I think so.

So here is my promise: Superhero cinema, you will no longer be getting any of my time.

Will you join me?

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