Facebook anniversary – Where does it go from here?

Tom Dougherty, CEO – Stealing Share

4 February 2014

What will our lives be like at the 20th Facebook anniversary?

Today marks the 10th Facebook anniversary and, my, how the world has changed. A decade ago, we would have looked cross-eyed at a landscape that included tweets, Instagram, six-second videos called vines and the idea of “pinning” a product.

Social media is everywhere and has become so intertwined into our daily lives that checking a social media platform is the first thing we do in the morning.

So give props to Facebook for launching the social media revolution and remaining the most popular social media outlet. (Twitter is second, followed by Linkedin.)

“It still has twice as many users as Twitter, although the usage rates of each may vary. (Studies have suggested Twitter users are more active than those who use Facebook.)”

 

Facebook anniversaryBut my suspicion is that it’s becoming associated with old technology. Recently, Mark Zuckerberg had to beat back claims that Facebook is basically just “one app,” a now-dismissive term that makes Facebook sound like what it originally was: A simple way to connect with friends and family.

Facebook is still basically that, even though it acquired Instragram and offers many game-playing apps. But the increase in other social media formats means that the competition is greater – and increasingly faster.

New challenges after this Facebook anniversary

The rise of Twitter especially intrigues me. It was there where most people found out Philip Seymour Hoffman died over the weekend. Its short bursts of information make it a perfect tool in our real-time, instant-gratification society. In the face of that (and Pinterest and Tumblr and Vine and Flickr), Facebook will soon be facing a relevancy problem. It’s no longer new – and, in today’s world, new reigns.

I don’t expect Facebook to go away anytime soon. It still has twice as many users as Twitter, although the usage rates of each may vary. (Studies have suggested Twitter users are more active than those who use Facebook.)

But before the 20th Facebook anniversary, there will be other challenges that may find it airing a TV ad similar to what Radio Shack did during the Super Bowl.

The ‘naughts will want their app back.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening stores in...

Amazon FreeTime frees kids and grandparents

  Amazon FreeTime   Tom Dougherty, CEO - Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought about the...

BB&T-SunTrust merger just the start

  BB&T-SunTrust merger   Tom Dougherty, CEO - Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers like this...

Share This