Facebook anniversary – Where does it go from here?
Tom Dougherty, CEO – Stealing Share
4 February 2014
What will our lives be like at the 20th Facebook anniversary?
Today marks the 10th Facebook anniversary and, my, how the world has changed. A decade ago, we would have looked cross-eyed at a landscape that included tweets, Instagram, six-second videos called vines and the idea of “pinning” a product.
Social media is everywhere and has become so intertwined into our daily lives that checking a social media platform is the first thing we do in the morning.
So give props to Facebook for launching the social media revolution and remaining the most popular social media outlet. (Twitter is second, followed by Linkedin.)
“It still has twice as many users as Twitter, although the usage rates of each may vary. (Studies have suggested Twitter users are more active than those who use Facebook.)”
But my suspicion is that it’s becoming associated with old technology. Recently, Mark Zuckerberg had to beat back claims that Facebook is basically just “one app,” a now-dismissive term that makes Facebook sound like what it originally was: A simple way to connect with friends and family.
Facebook is still basically that, even though it acquired Instragram and offers many game-playing apps. But the increase in other social media formats means that the competition is greater – and increasingly faster.
New challenges after this Facebook anniversary
The rise of Twitter especially intrigues me. It was there where most people found out Philip Seymour Hoffman died over the weekend. Its short bursts of information make it a perfect tool in our real-time, instant-gratification society. In the face of that (and Pinterest and Tumblr and Vine and Flickr), Facebook will soon be facing a relevancy problem. It’s no longer new – and, in today’s world, new reigns.
I don’t expect Facebook to go away anytime soon. It still has twice as many users as Twitter, although the usage rates of each may vary. (Studies have suggested Twitter users are more active than those who use Facebook.)
But before the 20th Facebook anniversary, there will be other challenges that may find it airing a TV ad similar to what Radio Shack did during the Super Bowl.
The ‘naughts will want their app back.
Apple TV Tom Dougherty, CEO - Stealing Share 27 July 2017 Apple TV falls behind Google, Amazon and Roku Here’s something catching me off guard today. An eMarketer report says Roku is the nation’s most used streaming device. But that’s not the only shocking part. Apple...
Motorola Tom Dougherty, CEO - Stealing Share 26 July 2017 Motorola finds its aha moment...sort of Well, golly gee. Someone’s actually thinking about a common mistake brands make: Putting the cart in front of the horse. Welcome to logic, Motorola. Motorola’s VP of...
Kyrie Irving Tom Dougherty, CEO - Stealing Share 25 July 2017 The ego of Kyrie Irving needs a basketball team of its own I'll put this bluntly, Kyrie Irving, the #2 superstar on the Cleveland Cavaliers, is losing his ever loving mind. Kyrie Irving is one of those...