Tom Dougherty, CEO – Stealing Share
1 December 2015
Facebook parental leave
I’ve always had a love-hate relationship with its site, but the Facebook parental leave is one idea I can admire.
Facebook has made it too easy to spend a considerable amount of time on general meaninglessness. Lives are often glamorized to unrealistic levels. Opinions are exasperated. And relevance boils down to how many likes or comments you are able to collect. Seems a bit like a fruition mentioned in Yeats’ Second Coming: “The best lack all conviction, while the worst/Are full of passionate intensity.
My relationship with Facebook is peculiar. It’s easy to get hooked. Yet, I’ve found myself in discourses with family members and friends, or worse, a troll on my page. There have been times when I cancelled my account, blocked people and de-friended others. Passive aggressive stances, I must admit.
Like all things, it’s about balance, one that I believe I have come around to finding. Funny, with the recent news that Facebook parental leave allows all employees to take four months of paid leave, it seems Zuckerberg & Co. have found some balance, too. And just maybe, Facebook does care.
Unlike Netflix’s newsworthy parental leave policy, which grants some employees with 12 months and others with 12 weeks, Facebook seems more genuine and real.
Lori Matloff Goler, Facebook’s head of human relations, had this to say about the new policy:
“We want to be there for our people at all stages of life, and in particular we strive to be a leading place to work for families. An important part of this is offering paid parental or ‘baby’ leave.”
The effect of Facebook parental leave on its brand.
One part of building an effective brand that often gets missed is how the company itself fulfills a brand promise. In a strange (and not altogether politically correct) way, a brand like Walmart that promises the lowest price probably shouldn’t have high-paying employees in its stores.
For Facebook, its brand is about social interaction of all things in our lives, including work-life balance. If Facebook doesn’t act the brand, then it eventually becomes less believable.
The Facebook parental leave backs up the brand.
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