Pizza is about more than just satisfying hunger
Tom Dougherty, CEO – Stealing Share
02 March 2010
Domino’s gains, but fundamental changes remain
So, Domino’s is crediting its new pizza recipe for its fourth-quarter success. Maybe so, but I’ll tell you what it really says: There’s a lack of brand loyalty among the pizza chains.
Domino’s got a lot of PR and top of mind awareness as a result of their mia culpa, but its brand promise remains the same. And it’s the same as every other fast food pizza restaurant: “Mediocre food fast.”
Let’s keep an eye on the long-term results because I have a feeling they will eventually disappoint because nothing has fundamentally changed in the brand’s promise except that they now promise to deliver barely “eatable” product.
The category must learn that Americans are hungry for experience. Not just pizza. Otherwise, these chains will be chasing their tail for years to come.
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...