Pizza is about more than just satisfying hunger
Tom Dougherty, CEO – Stealing Share
02 March 2010
Domino’s gains, but fundamental changes remain
So, Domino’s is crediting its new pizza recipe for its fourth-quarter success. Maybe so, but I’ll tell you what it really says: There’s a lack of brand loyalty among the pizza chains.
Domino’s got a lot of PR and top of mind awareness as a result of their mia culpa, but its brand promise remains the same. And it’s the same as every other fast food pizza restaurant: “Mediocre food fast.”
Let’s keep an eye on the long-term results because I have a feeling they will eventually disappoint because nothing has fundamentally changed in the brand’s promise except that they now promise to deliver barely “eatable” product.
The category must learn that Americans are hungry for experience. Not just pizza. Otherwise, these chains will be chasing their tail for years to come.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the Airline industry as such. And, I...
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...