Tom Dougherty, CEO – Stealing Share
15 August 2017
Disney streaming bursting the bubble
I’m a steaming content kind of guy. A few years back, I cut the proverbial cord, diving headfirst into the likes of Netflix, Hulu and HBO Go. Truth is, there isn’t much I miss about the old days of cable TV. In fact, Bruce Springsteen sang about my feelings once in his tune, “57 Channels (And Nothin’ On).” So true boss man, so true. Now there’s a Disney streaming service too?
The streaming model isn’t perfect. Because, there’s a lot to dislike. (Although they outweigh the weaknesses of cable TV.) Chiefly, the preponderance of apps to access content, the need to be a paid cable subscriber to obtain full access to some of these apps. And, if not, the need to pay for multiple apps. Now, a new Disney streaming service wants us to do the same with its content, too.
Besides the actuality of Springsteen’s ode, who can stand the exorbitant price of cable TV? Is cord cutting for everyone that far off anymore?
“The branding of Disney is too strong. And it’s easy to foresee other content providers doing the same. But there’s also a point when your collection of streaming services costs more than cable TV.”
Memberships to the previously mentioned apps, Amazon Prime, Starz, Showtime, etc., are not cheap. The costs are climbing a little too high for my liking.
Get buckled in. Disney streaming is just the beginning.
Just because Disney can follow the Netflix model doesn’t mean it should.
I get that a Disney streaming service can very easily become successful. The branding of Disney is too strong. And it’s easy to foresee other content providers doing the same. But there’s also a point when your collection of streaming services costs more than cable TV. (That’s Spectrum I hear cheering in the distance.) Talk about Peak TV. Maybe there’s a streaming service bubble about to burst.
It is a pleasure for streaming to be simple and unified, such as with Netflix. When my grandkids arrive for a sleepover, I access the app and stream Moana or Zootopia. Both great Disney movies that currently fall under the umbrella of a singular Netflix membership. Now, I’ll have to add another app.
I don’t see this becoming simpler anytime soon. CBS already has its own streaming app. Other providers are sure to follow. So, are we going to lament the good, old days of simple streaming as we get older? I think so.
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