Tom Dougherty, CEO – Stealing Share
1 June 2017
Dennys Demand for couch potatoes everywhere
Reading about Dennys Demand reminds me of something I saw on a recent business trip. A side outside a McDonalds with this offer: Call Uber Eats for delivery!
How about that? Let’s stay on the couch and order someone to pick me up a Big Mac. Super size, please.
Is this what we’ve come to? Ordering fatty foods for delivery so we don’t have to get up?
I jest. Because I actually get it. The pizza chains live and die on delivery. Fast food chains and even restaurants like Dennys are slipping in relevance. Our eating habits have changed. We eat more at home than ever before. We look for better ingredients. (Not the Papa Johns kind, however.) Many of us don’t even take the time to eat a proper meal.
So here comes Dennys Demand, allowing you to order delivery from the Dennys menu in select cities. At the moment. Your individual franchisee must sign on for the service for you to order deliver. But it’s only a matter of time until they all do.
“But as those accustomed to drinking coffee with our old buddies at your local diner die out, the newer generations approach it all differently. They want it now and they don’t want to be inconvenienced.”
Dennys Demand simply fulfills new world desires
We live in a world of instant gratification. Basically, we carry around computers in our pockets. We can get anything we want from it, instantly in many cases. That’s why the retail market, for example, shuts down so many brick and mortar stores. Who wants to go into a Belk’s when you can just order the same thing on Amazon? (Why, though, Amazon is building brick and mortar stores is beyond me.)
Dennys Demand demonstrates the new way of the world. I don’t expect restaurants to be closing anytime soon. (For one thing, someone’s gotta cook the food.) But as those accustomed to drinking coffee with our old buddies at your local diner die out, the newer generations approach it all differently. They want it now and they don’t want to be inconvenienced. Soon, other restaurants will follow suit. (Let’s order from Applebees!) Having Urber Eats picking up your Quarter Pounder with cheese isn’t such a stupid idea after all.
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