Will we have to pay for paperless boarding passes?
Tom Dougherty, CEO – Stealing Share
5 June 2009
Delta fixes the only thing that seems to be working
Back to my favorite brand subject, the airlines. This time its Delta.
I just read that Delta Airlines is trying to go paperless by instituting “paperless” boarding for domestic flights at Salt Lake City Airport. Delta claims the purpose of this is to allow iPhone and other smart phone owners to download their boarding passes to the device and the airline will scan it directly from your phone.
I’m so glad that Delta has figured out that, among all the problems with airlines these days, the greatest issue for traveler is the hassle of bringing the boarding pass with us from our printers or stopping by the kiosk to print them ourselves once at the airport. Because, you know, we sure trust the airlines to get this right.
It won’t save us any time, unless Delta ups the recommended time we should arrive at the airport by a minute or two. But it will most certainly help Delta keep all us delayed and inconvenienced passengers occupied while we show it off to other passengers and everything the airline promises us is ignored. Hey, I’ve got an idea, they could turn it into a profit center by selling us the boarding passes as an add on, like they do for the sick and infirmed who need pillows and blankets.
Retail market changes Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...
Burger King marketing Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...
Krave Jerky Tom Dougherty, CEO - Stealing Share 4 December 2018 Does Krave Jerky mark a change in beef jerky? I’ve been fortunate enough (and I say that with the utmost level of sarcasm) to have tried a litany of diets. Most of them are fads, such the newly...