Deep Water Drilling
Tom Dougherty, CEO – Stealing Share
21 June 2010
Deep water drilling? It all comes down to a battle of fears.
Brand is actually the science of persuasion. When we brand a product or company, Stealing Share infuses the brand promise with the values that matter most to the target audience the brand wishes to influence.
We research the target audience to understand their aspirations and fears because we know that brands need to touch those it wishes to influence in a way that promises an aspiration of a shelter from a deep rooted fear. As it turns out, fear is usually the most powerful motivator of all. A promise of a reward might get a few folks to fight the inertia of rest and move from one room to another, but the fear of fire will start a stampede in those same metaphorical rooms.
“Considering that a key precept in the US is the need to win, I would say the fear of losing might just be enough to get us to allow the ruination of our shores, waters and beaches.”
Today, the oil industry demonstrated their total understanding of this principal. It will go to court to fight the ban on deep water drilling. The promise is not more and cheaper oil for us. No. The promise is that if we don’t allow deep water drilling, the expertise will flee our shores, move to Brazil or Africa and “leave the US behind.”
Will it be effective?
Considering that a key precept in the US is the need to win, I would say the fear of losing might just be enough to get us to allow the ruination of our shores, waters and beaches. Maybe, however, the fear of permanent ecological damage will be greater. One thing is for sure. One fear or another will decide which idea wins out in the end.
Too much customer service Tom Dougherty, CEO - Stealing Share 21 June 2018 Too much customer service is a real thing I’ve said this before, but I gotta say it again. Too much customer service drives me bat-shit crazy. Not surprisingly, Best Buy kills me with this....
Dow Jones ousts GE Tom Dougherty, CEO - Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I typically...
Tim Cook is leading the way Tom Dougherty, CEO - Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of...