Cyber Monday spending

Picture of Tom Dougherty

Tom Dougherty, CEO – Stealing Share

4 December 2019

Cyber Monday spending rises, but not for all the reasons you might think

Last year, consumers spent $7.9 billion on Cyber Monday. This year, Cyber Monday spending rose to $9.4 billion, an increase of nearly 20%, an all-time record.

Black Friday and Cyber Monday are common topics here at Stealing Share, as we analyze the trends to better help clients.

And this year feels a bit different. 

Cyber Monday spendingNot only was Cyber Monday spending up to record levels, but Black Friday sales were also up 20% – for digital sales. In-store sales continue to fall, as would be expected. However, not all is dark and dreary for brick and mortar. There was a 43% increase of buy-online pick up in store (BOPIS) transactions. 

While those BOPIS  transactions count as digital sales, they could not be fulfilled without a physical store. 

What the Cyber Monday spending numbers mean

Over time, this becomes the real destiny for brick and mortar retailers. Or should I say, retailers with brick and mortar locations. I think it is nearly impossible to be a brick and mortar-only retailer anymore.

“It’s interesting to note, however, Cyber Monday spending suggests that online retailers are catching on to those behaviors too.”

People will always shop or browse at physical stores. They do it for sport or to try something on or because they need something immediately.

It’s interesting to note, however, Cyber Monday spending suggests that online retailers are catching on to those behaviors too. Amazon’s Prime Wardrobe encourages people to try before you buy, while both BOPIS and same-day delivery have the potential to satisfy that immediate need. 

History shows us that consumers are a lot more savvy and adaptable than retailers ever gave them credit for. They have embraced new ways of shopping with purpose – saving time and reducing the hassle of shopping. It really that the simple, and Cyber Monday spending demonstrates that.

As much as retailers would like to think people like to shop, that’s not universally true. For most, shopping is simply a means to an end and the increases of Cyber Monday spending across the board tell us that. 

See more posts in the following related categories: online retail


Submit a Comment

Your email address will not be published. Required fields are marked *

Cereal marketing takes a step back

  Cereal marketing  Tom Dougherty, CEO - Stealing Share 30 November 2020Cereal marketing takes a step backWoe is the brand that buys into a trend, thinking it guarantees long-term success. Look at breakfast cereals, a category struggling. Or at least until...

Effective marketing: How to be noticed

  Effective marketing  Tom Dougherty, CEO - Stealing Share 25 November 2020Effective marketing: How to be noticedMars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to...

Fast food marketing: Avoid inside-out thinking

  Fast food marketing  Tom Dougherty, CEO - Stealing Share 23 November 2020Fast food marketing: Avoid inside-out thinkingThis is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s...

Share This