Tom Dougherty, CEO – Stealing Share
28 November 2017
Cyber Monday rules over Black Friday
I often muse that Black Friday is slipping into a relic of the past, while Cyber Monday becomes the champion of deal days.
But first. Since my crazy blog a few years ago reprimanding REI for canceling Black Friday, I’d like to clarify. Then, I was perplexed with the company’s willingness to close shop on Thanksgiving night. My point was that REI is a place of business. When customers come, you stay open.
I still think stores should open on Black Friday because customers still do come. But the trend changes as Black Friday becomes a fruitless exercise and Cyber Monday takes over.
Black Friday remains a joyless process. Think about it. What good does Black Friday do anyone? It means employers must remain open all night, (which sounds absolutely abysmal) and workers cover those late shifts (which sounds even worse.) Add to this the potential time with family – the hallmark of the Thanksgiving holiday – lost for everyone involved in the madness. That’s enough to kick this faux holiday to the curb.
“Let’s nix this whole Black Friday thing and just have another cyber day in its place. It’s a two-for-one deal which always bodes well this time of year.”
Buy on Cyber Monday. Black Friday stinks.
Don’t take my word for it, consider the following quote from Business Insurance, “10 Reasons Why Black Friday is Awful and Needs to go Away”:
Crowded stores and long lines can turn the calmest people into terrifying lunatics. Throw in the scramble for a good deal, and any store can turn into a mob scene or break out into fights. This kind of rage can happen at any point during the year, but it increases around the holidays when shoppers are particularly stressed and stores are especially crowded. People have even died as a result of shopping rage, like the Houston man who was killed in an argument at a Wal-Mart in 2002.
We all now understand that shopping online is a breeze. Through the likes of Amazon and eBay, our fingertips find every imaginable good. Those goods deliver speedily, and pair with incredible deals. This Christmas, I plan on only shopping online and making boundless use of Cyber Monday deals. Who needs the stress of finding parking, staying up all night for stores to open and fighting manic shoppers? Certainly not this guy.
So here is my suggestion. Let’s nix this whole Black Friday thing and just have another cyber day in its place. It’s a two-for-one deal which always bodes well this time of year.
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