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STEALING SHARE CREATIVE COMMANDMENTS

 

OUR BEHAVIORAL RESEARCH POINTS THE WAY. IF IT DOESN’T GRAB THEM IN THE GUT IT NEVER GOES OUT. 
 
 
NEVER ALLOW UNNECESSARY CLEVER CRAP TO GET IN THE WAY OF THE BRAND MESSAGE.
 
 
BE BOLD. BE DIRECT. NO TIME TO BE TIMID.
 
 
OFFENDING THE FEW IS THE PRICE YOU PAY FOR
ATTRACTING THE MOST.
 
 
SIMPLICITY IS THE FASTEST ROUTE TO THE BRAND.
 
 
WHAT YOU LEAVE OUT IS AS CRITICAL AS WHAT
YOU INCLUDE.
 
 
THE FEWER THINGS YOU USE, THE BETTER THEY
MUST BE.
 
 
IF IT WON’T HELP STEAL MARKET SHARE THEN WHY THE HELL ARE YOU DOING IT?
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