Tom Dougherty, CEO – Stealing Share
25 October 2014
Converse finally sues copy cats. What took them so long?
Converse finally realizes the design is also part of the brand.
The old-fashioned Chuck Taylor All Stars seem to be everywhere. I see them all the time on both kids and adults. In fact, the girl I sat next to on a flight yesterday had them on. At least I thought she did. As I let her out to deplane, I noticed that her shoes lacked the “All Stars” badge on the back of the heel.
I have seen them in Old Navy, H&M and even in Ralph Lauren, but they are not Converse Chuck Taylors at all. They are store brand knock-offs and they’ve been around for quite some time.
They are nearly identical in design and, being made of canvas, they are cheap to manufacture.
“I wonder if the powers that be at Converse (or Nike, which owns them) thought that they didn’t have to protect the design?”
Why so long Converse?
I wonder if the powers that be at Converse (or Nike, which owns them) thought that they didn’t have to protect the design?
Because, they weren’t the Chuck Taylor brand? What I guess Converse failed to realize earlier is that, in fashion, brand and design are one of the same.
Brands need to be protected and fought for as their value comes from their uniqueness. Otherwise, they become nothing more than a commodity. And Chuck Taylor’s may be just that.
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