Tom Dougherty, CEO – Stealing Share
2 April 2019
Chuck Taylors never grow old
Here’s a little known fact about me — I am fashion guru. True story. So long as you avoid asking my wife for confirmation on that. In all seriousness, I am not of the Versace family. But I do have a distinctive style. I like a look that hearkens back to the past. I love dressing retro — bowties, pocket-watches, statement socks, vintage cotton suits and red Converse Chuck Taylors.
You got that last part right, bright red Chuck Taylors.
Sure, it kind of negates my standard Theodore Roosevelt ensemble. But these uncomfortable classics have special meaning to this guy. Mind you, they must be the legit, not any of those faker brands.
Chuck Taylors represent my youth. These were the only sneakers I wore as a child and young adult. And boy, did I feel special with them housed around my feet. (I think, too, it may be the reason why I walk a bit flat footed today.) All my basketball heroes wore them.
What wearing Chuck Taylors mean
Sitting here now, I am trying my hardest to recognize another brand of shoes that has been quite so popular for the last 100 years. (Yes, they came out in 1917.) Quite frankly, I cannot think of any. Especially a brand of sneakers.
One hundred years later, Chuck Taylors haven’t deviated in design. That’s outstanding. They are uncomfortable — not much support, at all, clunky and clownish. But, ironically, they still are a fashion statement (which is why I wear them, wink wink). My kids all have had them, and their young ones have them too.
“Make no mistake. Chuck Taylors are not about performance or say you are an athlete…Chuck Taylors say you are too cool for school. That the rest are just pretenders to the original king.”
Make no mistake. Chuck Taylors are not about performance or say you are an athlete. Those are the promises of Nike and others, as successful as they are. Chuck Taylors say you are too cool for school. That the rest are just pretenders to the original king.
For that reason, I wouldn’t be surprised if they were popular for another 100 years.
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