Chromecast is another sign of cable TV’s demise

Tom Dougherty, CEO – Stealing Share

25 July 2013

Cable TV systems will have to respond

If you read up on Google, odds are you’ve seen the news about Chromecast.

I did and cable TV had better watch out.

“Chromecast is the cheaper brother of Apple TV. For a mere $35, it’s yours to keep.”


chromecastChromecast is the cheaper brother of Apple TV. For a mere $35, it’s yours to keep. All you need to do is plug it into an HDMI port, link to the Internet, and stream to it from a portable device. What’s more, Google applications, like YouTube, Chrome and GooglePlay, run seamlessly, as well as third party apps like Netflix. All you need to do is select the content, hit the Chromecast icon, and voilá.

It’s convenient, simple and cheap. And it’s these same three attributes that are prompting people to cancel cable TV.

Don’t think so?

  • A recent Yahoo! survey revealed that 31% of participants plan to forgo paid television services completely in 2013.
  • 45% of people believe cable TV is a total waste of money, according to a study completed by
  • An Altman Vilandrie & Company survey showed that 20% of consumers have opted to cut their services and spend less money for cable.
  • Charlie Ergen, Chairman of DISH Network, believes people are “cutting the cord”, alluding to the demise of cable.

I cut the cord last year. At the time, my wife and I were paying about more than $100 a month for cable services. For less than that, I continued with my Netflix account, added Hulu and bought a Roku device.

All in all, that cost me about $65 for the first month. And $18 a month from there on.

Like many others, it seems, I haven’t looked back since.

See more posts in the following related categories: apple tv cable TV demise Chromecast Google Hulu Netflix Roku


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