Chevy Volt is Motor Trend’s Car of the Year. What?
Tom Dougherty, CEO – Stealing Share
16 November 2010
It hasn’t even been released yet
Motor Trend has named Chevy Volt the “Car of the Year” for 2011, even though the car is not available yet. I cant’ help but think about how useless these industry rags have become over the years. Does the Addy Awards for best TV commercial actually mean the commercial worked (i.e.., grew sales)? Not hardly. It represents represents self-congratulatory hyperbole.
“It all makes is sound like Motor Trend is simply industry fodder, rather than a perspective of what may actually be most meaningful to consumers.”
Chevy Volt or PT Cruiser?
A look at some of the recent winners brings up such long-lasting blockbuster models as Ford Thunderbird (2002) and Chrysler’s PT Cruiser (2001).
Just something to think about the next time you read about industry awards. They don’t mean lick.
Just ask the three folks who bought the now discontinued Chrysler PT Cruiser.
Media brands Tom Dougherty, CEO - Stealing Share 17 December 2018 Media brands facing a lack of importance Media brands are coming a long way from arriving on your doorstep or mailbox. Because they had to. Or they’ll die.We’ve considered the plight of media brands...
Nextdoor Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...
Brand Purpose Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...