Table stakes fail to make a brand

Tom Dougherty, CEO – Stealing Share

19 January 2010

Chase Bank sounds a lot like Domino’s Pizza. “Choose us… We are better at being adequate.”

chase bankIn another example of the sad state of US businesses trying to differentiate themselves with “table stakes (like Domino’s promise of good pizza), Chase Bank has a campaign out right now where a husband and wife team playfully argue back and forth over benefits offered by the new Chase Sapphire credit card. In one of a handful of iterations, the husband bets her a massage that, when he calls the toll free number (while the two of them are on a ski lift), a “live person” will answer the phone.

Our business practices are in very bad shape when the minimum one would expect is instead rare.

See more posts in the following related categories: bank branding bank brands brand differentiation Chase bank Chase marketing

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