Table stakes fail to make a brand

Tom Dougherty, CEO – Stealing Share

19 January 2010

Chase Bank sounds a lot like Domino’s Pizza. “Choose us… We are better at being adequate.”

chase bankIn another example of the sad state of US businesses trying to differentiate themselves with “table stakes (like Domino’s promise of good pizza), Chase Bank has a campaign out right now where a husband and wife team playfully argue back and forth over benefits offered by the new Chase Sapphire credit card. In one of a handful of iterations, the husband bets her a massage that, when he calls the toll free number (while the two of them are on a ski lift), a “live person” will answer the phone.

Our business practices are in very bad shape when the minimum one would expect is instead rare.

See more posts in the following related categories: bank branding bank brands brand differentiation Chase bank Chase marketing

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

The Video Advertising Bureau recommends crap

  Video Advertising Bureau   Tom Dougherty, CEO - Stealing Share 18 October 2018 The Video Advertising Bureau recommends crap Can you sing the Wayfair jingle? The Video Advertising Bureau wants you to believe it’s so important.   "Is the future uncertain? Nope. It’s...

A Palm device is back. Yay.

  Palm device   Tom Dougherty, CEO - Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...

Stealing Share branding nonprofits

Tired of hearing the same old shit?

We know its crazy. Read our white paper on fixing what's wrong in the banking and finance category.

Congratulations, your white paper will be coming soon!

Share This