A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
Brand research is nothing like standard research

Brand research is nothing like standard research

Actionable Brand Research About brand research and how to make it strategic   Brand research is what you conduct after you study the problem and hypothesize the solutions. Most research is hardly worth the paper it is printed on because it is generally devoid of any...
Marketing Survey Results. Stealing Share

Marketing Survey Results. Stealing Share

The Stealing Share Survey Results Marketing Survey Results. Stealing Share Marketing Survey Results.  This is the distillation of your thoughts and issues. The marketing survey results, available to all visitors to our site and sent to over 60,000 recipients is in....
ProAssurance case study, branding a growing company

ProAssurance case study, branding a growing company

ProAssurance case study, branding a growing company A summary of a share stealing strategy ProAssurance ProAssurance is one of the largest underwriters of medical professional liability insurance in the U.S. Based on research, both qualitative and quantitative,...
Market Research Companies or Resultant Research?

Market Research Companies or Resultant Research?

Resultant Research DIFFERENT FROM OTHER MARKET RESEARCH COMPANIES How we work is what makes Resultant Research one of the world’s top market research companies. One goal. Research must mean more business. Other research companies don’t make that...