Participants in the Cambridge Analytica scandal get brand right

Participants in the Cambridge Analytica scandal get brand right

Cambridge Analytica scandal Tom Dougherty, CEO – Stealing Share 21 March 2018 Participants in the Cambridge Analytica scandal get brand right If you haven’t had a chance to watch any of Britain’s Channel 4 news exposé on the Cambridge Analytica scandal, you are...
Dicks Sporting Goods shows balls

Dicks Sporting Goods shows balls

Dicks Sporting Goods Tom Dougherty, CEO – Stealing Share 28 February 2018 Dicks Sporting Goods shows balls Dicks Sporting Goods announcing it’s banning the sale of all assault-style rifles in its stores. In addition, the retailer refrains from selling...
Parkland shooting survivors call us all out

Parkland shooting survivors call us all out

Parkland shooting Tom Dougherty, CEO – Stealing Share 19 February 2018 Parkland shooting survivors call us all out It’s pretty easy criticizing Millennials. You know, they’re lazy. Have no work ethic. Growing up in the age of the iPhone, they pay attention less...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
Climate Change

Climate Change

Deny Climate Change Tom Dougherty, CEO – Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of...
The brand stickiness of Trump is about emotion

The brand stickiness of Trump is about emotion

Brand Stickiness Tom Dougherty, CEO – Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the...
Political ideology ruins government

Political ideology ruins government

Political Ideology Creates Broken Government Tom Dougherty, CEO – Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising....
Political rebranding. Parties need this to happen.

Political rebranding. Parties need this to happen.

Political Rebranding Tom Dougherty, CEO – Stealing Share 4 May 2017 Political Rebranding. It’s Needed. Political Party Rebranding Is it time for political parties to think about a political rebranding? It may well be the next challenge in the political...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill Tom Dougherty, CEO – Stealing Share 30 March 2017 It was really just a political stunt Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter? Tom Dougherty, CEO – Stealing Share 13 February 2017 There are bigger issues for Nordstrom than Ivanka Trump Anger and applause has greeted Nordstrom deciding to no longer carry Ivanka Trump’s brand of apparel. You’re...