The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
The recent moves of Walmart are scary but on brand

The recent moves of Walmart are scary but on brand

Banks and financial institutions will be watching Walmart carefully. Tom Dougherty, CEO – Stealing Share 24 September 2014 The recent moves of Walmart are scary but on brand Walmart recently announced two initiatives. One is an in-store medical clinic. The other...
SJM_AGDA

SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer’s Brands SJM_AGDA was last modified: January 11th, 2017 by...
Powerback Rehabilitation

Powerback Rehabilitation

Powerback Rehabilitation Powerback Rehabilitation Powerback Rehabilitation by Genesis HealthCare. The most important thing people want from a rehabilitation facility is to get home as soon as possible. They want their power back, so that’s what Stealing Share...
Brand names. The Lack of Brand Coherence in Naming

Brand names. The Lack of Brand Coherence in Naming

Brandnameitis: The Lack of Coherence in Brand Naming Don’t get cute with naming Brand names? It would be easy if all drugs fit into categories named after the seven dwarves (Sleepy, Sneezy, Dopey, Happy…etc.). Unfortunately, the brand naming strategy of new...
Medical Device Brands and Rebranding

Medical Device Brands and Rebranding

Medical Devices   Medical Device Brands    Where is the Meaning in Medical Device Brands? Medical device brands, do you make the best prosthetic hip, knee, shoulder, or fixation device in the industry? Do you make the most accurate monitoring devices? Do you make the...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market Medical Device Company Marketing   Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few segments that seems...
Sales to Marketing. Which One Are You?

Sales to Marketing. Which One Are You?

Sales to Marketing Sales to Marketing. Which Are You?  Medical Device Manufacturers are moving from sales to marketing Pharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package goods and...
How the hospital business can improve

How the hospital business can improve

The hospital business How the hospital business can improve and grow Census is down. Competition is up. What does this mean to the hospital business? Reimbursement has become increasingly difficult to navigate. Government healthcare laws are becoming more complex....
Hospital rebranding. Medical Center Business.

Hospital rebranding. Medical Center Business.

Hospital Rebranding Hospital rebranding. Medical Center Business. Hospital Rebranding Background Hospital rebranding is exactly what we did for Bryn Mawr Rehab Hospital. They promised that they were “Providing the Latest in Physical Medicine and...
Biomimetic Rebranding – Purchased by Wright Medical

Biomimetic Rebranding – Purchased by Wright Medical

The Biomimetic Rebranding Biomimetic Rebranding – Purchased by Wright Medical Biomimetic Rebranding Strategy  Introduction to this Rebranding Case Biomimetic is a publicly traded (NASDAQ: BMTI) manufacturer and marketer of clinically proven products to promote...
HIV+ and fertilization the old fashioned way

HIV+ and fertilization the old fashioned way

HIV+ and fertilization the old fashioned way Tom Dougherty, CEO – Stealing Share 25 April 2015 A dangerous trend in the treatment of HIV As treatments for HIV+, individuals seem to improve almost daily. Some mixed couples (one HIV+ and one HIV-) are extending...