The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Boston Scientific TV spot doesn’t create preference

Boston Scientific TV spot doesn’t create preference

Boston Scientific Tom Dougherty, CEO – Stealing Share 13 July 2017 Boston Scientific TV spot doesn’t create preference There are few, if any, companies that brand products and companies in the medical device category more than Stealing Share. We’ve worked...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming Stop the craziness Product naming is important. Brands should hold every business to a high standard of eliminating wasteful spending. For example, few industries are worse at spending money on foolish efforts than medical devices....
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding How to steal market share in the medical devices category The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have...
SJM_AGDA

SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer’s Brands SJM_AGDA was last modified: January 11th, 2017 by...

Integra

Integra LifeSciences. For surgeons, uncertainty must be limited in order for them to do their work with confidence. In a sea of blue, Stealing Share created a brand of order, simplicity and differentiation for a company who makes thousands of skus and in a myriad of...
Brand names. The Lack of Brand Coherence in Naming

Brand names. The Lack of Brand Coherence in Naming

Brandnameitis: The Lack of Coherence in Brand Naming Don’t get cute with naming Brand names? It would be easy if all drugs fit into categories named after the seven dwarves (Sleepy, Sneezy, Dopey, Happy…etc.). Unfortunately, the brand naming strategy of new...
Medical Device Brands and Rebranding

Medical Device Brands and Rebranding

Medical Devices   Medical Device Brands    Where is the Meaning in Medical Device Brands? Medical device brands, do you make the best prosthetic hip, knee, shoulder, or fixation device in the industry? Do you make the most accurate monitoring devices? Do you make the...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market Medical Device Company Marketing   Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few segments that seems...
Sales to Marketing. Which One Are You?

Sales to Marketing. Which One Are You?

Sales to Marketing Sales to Marketing. Which Are You?  Medical Device Manufacturers are moving from sales to marketing Pharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package goods and...
Integra rebranding to grow market share

Integra rebranding to grow market share

Integra Press Release Integra rebranding to grow market share Rebranding Integra to increase their market share. Press Release Stealing Share finished Integra rebranding and conducted brand research. The rebranding included a new brand for Integra Stealing Share, Inc....