Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

MARKET STUDY BEER REBRANDING Beer Rebranding. Only way to win. “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...
Research mistakes. Avoid traps. Methodology.

Research mistakes. Avoid traps. Methodology.

Research mistakes are preventable Tom Dougherty, CEO – Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Retailer Troubles. Who will survive?

Retailer Troubles. Who will survive?

Retailer problems seem to mount and grow Tom Dougherty, CEO – Stealing Share 29 November 2016 Retailer Troubles. Who will survive? All (or almost all) brick and mortar retailers are in trouble. Macy’s is just one of the bigger retailer examples. Sports...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

BEER MARKETING A study on beer marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Top Branding Companies. Stealing Share is it.

Top Branding Companies. Stealing Share is it.

Top Brand Companies Top Branding Companies. Stealing Share is it. A list of the world’s top branding companies must always include Stealing Share It might seem like hubris to tell you that Stealing Share is one of the world’s top branding companies but we...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. How to steal share in a mature market   Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand sells category...
Recall Wins when Stealing Market Share

Recall Wins when Stealing Market Share

Recall vs Memory Recall is all that matters Stealing Market Share Testing Recall Win Recall is how we steal market share. Recall. The answer is interesting and telling in today’s competitive advertising and marketing climate. It can be paralleled in research on...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...