The iRig will steal market share in stomp pedals

The iRig will steal market share in stomp pedals

iRig Tom Dougherty, CEO – Stealing Share 12 December 2017 The iRig will steal market share in guitar industry About a year or so ago, Stealing Share wrote a magnum opus on the guitar industry. Okay, maybe it didn’t serve as our Moby Dick moment. But it...
A study of guitar branding and the musical market

A study of guitar branding and the musical market

GUITAR BRANDING MARKET STUDY Guitar branding. A market study. “The essence of guitar branding— Sell the place where the guitar lives in the guitarist’s life” Guitar branding is huge, unique and also filled with the potential to steal market share. In this...