The iRig will steal market share in stomp pedals

The iRig will steal market share in stomp pedals

iRig Tom Dougherty, CEO – Stealing Share 12 December 2017 The iRig will steal market share in guitar industry About a year or so ago, Stealing Share wrote a magnum opus on the guitar industry. Okay, maybe it didn’t serve as our Moby Dick moment. But it...
A study of guitar branding

A study of guitar branding

MARKET STUDY Guitar branding. A market study. “Sell the place where the guitar lives in the guitarist’s life.” Guitar branding is huge, unique and also filled with the potential to steal market share. Take a listen to the solo of Jimi Hendrix’ “Little...