The Amazon Fresh will be a winner for sure

The Amazon Fresh will be a winner for sure

Amazon Fresh Tom Dougherty, CEO – Stealing Share 17 May 2016 The Amazon Fresh will be a winner for sure Amazon Fresh. Amazon is not just a threat for retailers. Now, supermarkets will be too. The Wall Street Journal recently reported that the online retail giant...
Food Lion had it, then lost it

Food Lion had it, then lost it

Food Lion had it, then lost it Tom Dougherty, CEO – Stealing Share 11 April 2016 Food Lion had the best lion spot, the lost it among the others There’s no further proof that Walmart has spooked the supermarket category with its own grocery than the increased...
365 Whole Foods is not the answer

365 Whole Foods is not the answer

365 Whole Foods is not the answer Tom Dougherty, CEO – Stealing Share 17 February 2016 The 365 Whole Foods is only skin deep I was right, Whole Foods has lost its way. I wrote a blog a couple of weeks ago where I made an argument that Whole Foods had lost a lot...
Whole Foods is no longer unique

Whole Foods is no longer unique

Whole Foods is no longer unique Tom Dougherty, CEO – Stealing Share 27 January 2016 The world has caught up with Whole Foods Whole Foods is in trouble and, even worse, its complacency for its brand has caused it. Since the end of 2013, Whole Foods stock has lost...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Is your coffee maker brand promise right?

Is your coffee maker brand promise right?

The Coffee Maker Is your coffee maker brand promise right? Small Kitchen Appliances and Coffee Makers The coffee maker branding problem. Sometimes, a company comes along that tries really hard to solidify its brand message in the respective marketplace. While we all...
A campaign worth applauding: the American Frozen Food Institute

A campaign worth applauding: the American Frozen Food Institute

A campaign worth applauding: the American Frozen Food Institute Tom Dougherty, CEO – Stealing Share 2 June 2014 A rare campaign that works There is a new advertising campaign from the American Frozen Food Institute that you can view here. The campaign grabbed my...
Here comes the winter ice storm, so get your milk & bread

Here comes the winter ice storm, so get your milk & bread

Here comes the winter ice storm, so get your milk & bread Tom Dougherty, CEO – Stealing Share 12 February 2014 Why is it always milk and bread? Our office in North Carolina is bracing for a pretty bad winter ice storm by North Carolina standards. The latest...
Whole Foods – Fulfilling the brand promise

Whole Foods – Fulfilling the brand promise

Whole Foods – Fulfilling the brand promise Tom Dougherty, CEO – Stealing Share 6 March 2013 Whole Foods roof garden a nice start Good job Whole Foods. There are many things you must accomplish to have a successful brand. Having a brand position that is the...
Now at your nearest Target grocery, fresh produce

Now at your nearest Target grocery, fresh produce

Now at your nearest Target grocery, fresh produce Tom Dougherty, CEO – Stealing Share 15 March 2012 It’s the little guy who’s gonna get squeezed I’ll be the first to admit that, when it comes to the “mega-stores” of the world, I am not beaming with...