NECCO wafers. Who cares when they are gone?

NECCO wafers. Who cares when they are gone?

Shit. NECCO wafers. It’s over. Tom Dougherty, CEO – Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen food study “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began...
A food crisis is coming, what’s being done about it

A food crisis is coming, what’s being done about it

Food crisis Tom Dougherty, CEO – Stealing Share 11 September 2017 A food crisis is coming, what’s being done about it Many decry the true existence of climate change, despite hard, scientific evidence supporting its existence. Hurricanes Harvey and Irma...
Blue Apron getting a lesson in the basics

Blue Apron getting a lesson in the basics

Blue Apron Tom Dougherty, CEO – Stealing Share 8 August 2017 Blue Apron getting a lesson in the basics A twinge of intrigue rumbles in my ever-impressionable gut when seeing advertising for Blue Apron. The art direction for the high-end meal kit plan (recipes...
McDonalds healthy food turns sour

McDonalds healthy food turns sour

McDonalds healthy food Tom Dougherty, CEO – Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food...
Breakfast cereal and the breakfast food market

Breakfast cereal and the breakfast food market

BREAKFAST CEREAL MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the breakfast cereal category A brief history of breakfast cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...
I’ll just stick to the original Doritos, thank you

I’ll just stick to the original Doritos, thank you

I’ll just stick to the original Doritos, thank you Tom Dougherty, CEO – Stealing Share 21 March 2017 I mean, what are Tapatio flavored Doritos anyway? Doritos is the snack food that does me in. And that’s saying a lot, because I am not a snack food kind of...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO – Stealing Share 4 January 2017 That’s one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed...
A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...