Equifax waits six weeks, blows its brand promise

Equifax waits six weeks, blows its brand promise

The Equifax hack Tom Dougherty, CEO – Stealing Share 20 September 2017 Equifax waits six weeks, blows its brand promise Data breeches suck. No one appreciates it when hackers break into a company and retrieve your personal information. Then you change passwords,...
Optum is a business not a brand

Optum is a business not a brand

The Optum brand is too busy Tom Dougherty, CEO – Stealing Share 14 September 2017 What is Optum? You know, I like the new Optum commercial. And I like the graphic design of the logo. Come to think of it, I also like the theme line “How well gets done” even as I...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18 July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
The confusing Google Alphabet structure

The confusing Google Alphabet structure

Google’s Alphabet is confusing Tom Dougherty, CEO – Stealing Share 15 August 2015 The confusing Google Alphabet structure Google announced that it is forming Alphabet to be a holding company of sorts for all of Google’s many and varied businesses. The...
NYSE United glitches?

NYSE United glitches?

Boy, am I glad I wasn’t traveling yesterday. Thankfully, I’m in Switzerland this week on business and some vacation time, enjoying the sight of the Alps and eating European cuisine. From my vantage point across the ocean, however, I have to admit I was alarmed when...
H&R Block is missing an opportunity

H&R Block is missing an opportunity

What’s H&R Block doing this tax season? Tom Dougherty, CEO – Stealing Share 8 January 2015 H&R Block is missing an opportunity We are fast approaching tax season and that means one thing: We will see lots of ads for H&R Block. A few years...
Mutual Funds. Comments Denver Post

Mutual Funds. Comments Denver Post

The Denver Post Tom Dougherty Comments to The Denver Post  Mutual Funds for The Denver Post Scandal may aid smaller funds, but don’t expect marketing push. “For one, those traits are assumed, not marketed”, said Tom Dougherty… FROM THE DENVER...