Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Pokemon GO and PokeStops a boon for business Tom Dougherty, CEO – Stealing Share 13 July 2016 How long will this last? On Monday, I wrote about the popularity of the new Pokemon Go app and how its popularity both befuddled me and intrigued me. “The power...
US Government vs Apple Inc Tom Dougherty, CEO – Stealing Share 22 February 2016 US Government vs Apple. Nothing is more American than Apple®pie A brand is a means of identification. The world’s best brands represent the highest aspirations of its adherents. The...
Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...
The B2B Market In B2B is low pricing ALWAYS the answer to growth? Low Pricing. Is there no other way? Business to business marketing seems to be a mere reflection of the nation’s economic trends as a whole, which means that there is one thing and one thing only that...
Business-to-business market reserach Business-to-Business Market Research Means Business B-to-B Strategy Is Special Business-to-business market research is often thought as something completely different than consumer research. Developing and enhancing brands for...
Questions to ask 5 Questions to ask of business strategy Business Strategy is dependent on brand strategy. There are a number of ways people both in and out of the marketing industry believe you can judge creative work from advertising to design to brand position....
Branding a business Branding business. Brand as a business decision Branding business. Building Your Market Cap through brand as a business decision Branding business. Most businesses have little idea of brand as a powerful business function. There is a direct...
The CEO and Rebranding CEO and branding. Slay all the sacred cowsre The Role of the CEO and branding What is the role of the CEO and branding? As the CEO of your company you are responsible for the bottom line. You have departments assigned all sorts of activities...
