The NFL protests by its players risk disaster

The NFL protests by its players risk disaster

The NFL Protests Tom Dougherty, CEO – Stealing Share 25 September 2017 NFL protests. The stakes are high. The NFL protests may be a danger to the US itself. What on earth is going on? Do you disagree with the NFL protests by many of the players? The ones where...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
Uber CEO faces tremendous opportunity

Uber CEO faces tremendous opportunity

Uber CEO Tom Dougherty, CEO – Stealing Share 28 August 2017 Uber CEO faces tremendous opportunity It’s not often that a successful brand has a chance to completely rebrand as though it’s starting from scratch. But new Uber CEO Dara Khosrowshahi is facing just...
Applebees brand admits failure. Now what?

Applebees brand admits failure. Now what?

Applebees brand Tom Dougherty, CEO – Stealing Share 14 August 2017 Applebees brand admits failure. Now what? I’m never shy about my distaste for the Applebees brand or its stores. But I’m giving the restaurant chain this. At least it’s coming to know who it is...
A Chipotle drive thru just makes it Taco Bell

A Chipotle drive thru just makes it Taco Bell

Chipotle drive thru Tom Dougherty, CEO – Stealing Share 1 August 2017 A Chipotle drive thru just makes it Taco Bell Hard to believe but it was not that long ago when I deemed Chipotle the future of fast food. The fresh ingredients and experience make for an...
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Fox News, fire Bill O’Reilly – he damaged the brand

Fox News, fire Bill O’Reilly – he damaged the brand

Fox News and Bill O’Reilly Tom Dougherty, CEO – Stealing Share 5 April 2017 Fox News, fire Bill O’Reilly – he damaged the brand When does a brand get fed up with a spokesperson? I’m thinking of this concerning the Bill O’Reilly sexual...
Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly. Tom Dougherty, CEO – Stealing Share 2 March 2017 The quick, easy access Uber offers is more important So, the CEO of Uber, Travis Kalanick, argued with an Uber driver over the company’s business model....
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...