Repairing the Uber brand falling short

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO – Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Zuckerberg, Facebook and brand repair

Zuckerberg, Facebook and brand repair

Mark Zuckerberg Tom Dougherty, CEO – Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
The much-needed rebranding of Papa Johns pizza

The much-needed rebranding of Papa Johns pizza

Papa Johns pizza Tom Dougherty, CEO – Stealing Share 5 March 2018 The much-needed rebranding of Papa Johns pizza Rest in Peace, Papa Johns pizza. Or, at least, it was (not) nice knowing founder John Schnatter. The day after NFL fires Papa Johns pizza as the...
Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens it to a perfect storm. Retailer uncertainty just...
Infiniti advertising fails on many levels

Infiniti advertising fails on many levels

Infiniti advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....
The brand failure of the Los Angeles Chargers

The brand failure of the Los Angeles Chargers

Los Angeles Chargers Tom Dougherty, CEO – Stealing Share 4 October 2017 The brand failure of the Los Angeles Chargers The first quarter of the 2017 NFL season demonstrates that the Chiefs rock, the Patriots defense sucks, Colin Kaepernick is being blackballed...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
The NFL protests by its players risk disaster

The NFL protests by its players risk disaster

The NFL Protests Tom Dougherty, CEO – Stealing Share 25 September 2017 NFL protests. The stakes are high. The NFL protests may be a danger to the US itself. What on earth is going on? Do you disagree with the NFL protests by many of the players? The ones where...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....